Are you ready, friends?! AVA-CASA is gearing up for our annual Denim Day celebration! Since 2008 we have been providing the events and awareness and all of you kick in to show your support louder than ever every year!On April 23, Denim Day will take place ALL OVER THE WORLD!!! Why denim? For the past 15 years, Peace Over Violence has run the Denim Day in L.A. and USA campaign on a Wednesday in April in honor of Sexual Violence Awareness Month.The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault. This year’s Denim Day will be held on April 23, 2014 and will focus on educating the community at large on the legal definition of consent.
As always, FREE denim ribbons will also be given to anyone who wants to show their support (and we'll even deliver, free of charge!). Reserve yours now, they go quickly! Not in Winnemucca, NV but want to join an event? Find one here on the main website for Denim Day http://denimdayusa.org